The Team
Long lasting relations add value. We as partners have been working together for more than 14 years.
Martin Plettner
Partner
Martin joined RIóN in 2002, and has participated in over 60 transactions advising on company sales, divestitures, acquisitions, public offerings and valuations. To date, Martin has successfully closed transactions in diverse sectors such as Healthcare and Pharmaceuticals, Food and Beverage, Consumer Products, IT, Retail, Financial & Insurance, Business Services, Manufacturing, Real Estate, Packaging, as well as Oil & Gas.
Prior to joining RIóN, Martin was an entrepreneur who founded two companies and also worked in consumer products (Procter & Gamble) as well as in management consulting (The Boston Consulting Group).
Martin holds a BS in Industrial and Systems Engineering from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), and an MBA from the Stanford Graduate School of Business.
Ricardo Pérez Vas
Partner
Ricardo joined the firm in 1997. Since then it has participated in a large number of transactions where he has helped family businesses, whether they are owned by a single family or several families of shareholders in selling to both, domestic and foreign companies. He has also advised groups of partners in the process of sale/buy between themselves, has participated in several mergers and has supported international companies acquiring companies in Mexico managing to have a seamless process between owners and executives of different cultures. Ricardo has closed transactions in various sectors such as food and beverage, manufacturing, building materials, consumer products, retail, financial, textile and clothing, entertainment and business outsourcing services, among others.
Before joining the firm he worked in Group Miguel Galas as plant manager and at Reproscanner as operations manager and responsible in charge of key accounts, both companies in the graphic arts sector.
He is and has been member of the board in diverse companies and he has been member of the faculty at the graduate program in corporate finance at ITAM and the TEC Monterrey where he taught courses in mergers and acquisitions, financial engineering and company valuation.
Ricardo holds a BA in industrial engineering from Universidad Iberoamericana and an MBA form IPADE Business School.
Alexander von Griesheim
Partner
agriesheim@rionma.com
LinkedIn
Alexander joined RIóN in 2005 as an Associate and since then he has successfully advised and closed transactions with over 20 customers in sell-side and buy-side mandates in the pharmaceutical, automotive, financial, business services, manufacturing, oil & gas, consumer, food and beverage sectors. Since joining RIóN, Alexander has managed to close deals between family owned companies and large multinational companies, sold companies during restructuring processes, acquired subsidiaries of larger companies, and has advised 2 companies under chapter 11 proceedings. Has also advised PE Funds in their exit of portfolio companies. In order to fulfil client’s needs, Alexander has managed to find creative solutions to bridge valuation gaps, as well as other relevant differences and needs of counterparties, taking into account that family owners and large corporates have different or diverse objectives.
Prior to joining the firm, Alexander was an Associate at Aguilar Portilla y Asociados, S.C., a mid-market investment banking firm, where he successfully led various projects in the bottling, agribusiness, publishing, advertising and health care industries. Simultaneous with his responsibilities at Aguilar Portilla y Asociados, he was co-founder and regional manager at Secresi, S.C., a web-based company focused to follow up on creditors in the financial and industrial sectors.
Alexander earned a BA in Business Administration from Universidad Iberoamericana (Special Honors), and an International MBA from Instituto de Empresa (IE) Business School (Spain).
Eduardo Meouchi
Partner
Eduardo joined RIóN in 2019. He has been a consultant in acquisitions, divestitures and mergers in Europe, North and Central America; in consumer, durable goods, industrial and financial sectors. In addition, he has been an advisor in the areas of company restructures, corporate finance and financial risk management.
In addition to consultant activities, he worked at CEMEX and FEMSA Beer Division, with responsibilities in corporate planning, corporate finance, treasury and investor relations; and financial institutions, e.g. Banamex, in the area of origination.
Eduardo has a BS in Mechanical and Industrial Engineering from the ITESM and a MS in Industrial Administration from Carnegie Mellon University. He has attended executive programs in Harvard, Wharton and Kellogg, amongst others. In addition, he has studies in history and philosophy, and has published articles in El Norte/Reforma, Treasury Management International Magazine and Global Association of Risk Professional Magazine. He is member of the board of some profit and non-profit organizations.
Eugenio Fernández Montes
Jr. Partner
efernandez@rionma.com
LinkedIn
Since joining RIóN in 2012, Eugenio has advised clients across a broad array of investment and financing transactions, including experience structuring and negotiating M&A transactions, restructurings and corporate financings across many industries.
Eugenio has experience primarily in the specialty retail, industrial, food and beverage, leisure, logistics and business services industries.
His recent advisory work includes sell-side mandates in the retail industry, selling an outlet retail company, as well as a convenience store chain.
Prior to joining RIóN and attending business school, Eugenio worked for more than 5 years on Business Development working for ExxonMobil and BMW Group. Eugenio was cofounder and general manager of a pawn shop.
Eugenio holds a BS in Industrial Engineering from Universidad Iberoamericana and an MBA from IPADE (Instituto Panamericano de Alta Dirección de Empresas).
Daniel Guiot Vial
Jr. Partner
Since joining RIóN as an analyst, Daniel has advised several clients in the financial, insurance, automotive, oil & gas and industrial sectors. Mr. Guiot has lead several transactions over the last years creating shareholder value for his clients by identifying and executing value enhancing M&A and corporate finance transaction alternatives.
Prior to joining RIóN, Daniel was an Account Executive for financial institutions at CIBanco where he was responsible for half of CIBanco’s total loan portfolio.
Daniel holds a BS in Business Administration from ESADE Business School in Barcelona, Spain; and an MBA from ESADE Business School and the Desautels Faculty of Management at McGill University in Montreal, Canada.
Luis Antonio Ortiz Otero
Jr. Partner
Since joining RIóN in 2013 as an Associate, Luis has advised several clients in a wide variety of sectors such as industry services in which he participated in a merger of two family companies to create the leading company in industrial laundry services in Mexico; pharmaceutical & healthcare participating in acquisitions and divestitures with Mexican and international companies as well as private equities; consumer goods advising on the sale of a family owned business to a private equity; oil & gas advising a Mexican family owned company in the acquisition of the Mexican operations of a US based company under Chapter 11; industrial goods on the purchase of a competitor to create the largest illumination company in Mexico; among others
Previously, Luis worked in KPMG as a senior advisor in the Transaction Services area, leading the financial analyst team performing due diligence. Luis focused in diverse sectors such as pharmaceutical & healthcare, consumer services & retail, communications, financial services and construction, mainly in transactions valued above US$ 50 million.
Luis earned a B.A. in Finance at the Universidad Panamericana (with honors) a Masters in Finance (excellence scholarship awarded) from EGADE Business School.
Kathrin Freitag
Associate
Joining RIóN in 2018 as an intern, Kathrin assisted the firm in Business Development and strategic matters as well as M&A analysis. Since September of the same year, she joined the team as an analyst still partly continuing with her previous work. She previously worked for RIóN’s German Global M&A Partner InterFinanz.
Kathrin holds a BSc in International Business with a specialization in Emerging Markets from Maastricht University, Netherlands.
Sofía Baeza Pérez
Analyst
Sofía joined our firm in 2016. Previously, she co-founded NorthStarEnterprise Solutions, a firm specialized in financial and management advisory for SME’s. Before that, she was part of the investment team at Afore Azteca as an analyst, focused in the Telecom and Media, Consumer, Food, Beverages and Real Estate sectors.
Sofía holds a BS in Management and Finance from Universidad Panamericana, graduated with honors. She took a Diploma Course in Business Management by the IDEm, branch of the IPADE.
Francisco M. De Anda
Analyst
Francisco joined RIóN in 2021. He has participated in transactions and valuations across different sectors such as technology, financial services, real estate, and logistic services, among others.
Prior to joining RIóN he worked at Deloitte in the M&A Real Estate division as well as the Valuation & Corporate Finance teams advising both private and public companies.
Francisco holds a B.A. in Finance and Management from the Instituto Tecnológico de Monterrey – Campus Monterrey (ITESM). In addition, he is certified as an Investment Strategy Advisor Figure 3 by the “AMIB”.
Andres Suárez Valdés
Analyst
Andrés joined RIóN as an analyst in 2021. He holds B.Sc. in Business and Finance from Universidad Panamericana with an international exchange program specialized in logistics at UC Leuven-Limburg in Leuven, Belgium. In addition, he is certified as an Investment Strategy Advisor Figure 3 by the “AMIB”.
Verena Plückhan
Analyst
Verena joined RIóN in 2021 as an Analyst. Previously, she interned at KFW DEG at the Mexico City office, supporting various equity and debt financing projects. After that, she worked at Creci, a Fintech offering loans to SMEs, in the Social Impact and Collections area.
Verena holds a B.Sc. in International Business with a specialization in Emerging Markets from Maastricht University, Netherlands, and a M.Sc. in Business and Development Studies from Copenhagen Business School, Denmark.
Isaac Levy Zetune
Analyst
Prior to joining RIóN as an analyst in 2021, Isaac interned as a financial analyst in Angel Ventures, one of the most influential VC funds in LatAm. In addition, Isaac has experience managing real estate, specifically residential and commercial assets.
Isaac is currently pursuing a B.A. in Economics with a finance major at the Instituto Tecnológico Autónomo de México (ITAM).